Adding a live newsfeed to your web pages will keep viewers coming back again and again.
While some sites pay for news content, we know of at least one that will give you a customized, HTML-ready webfeed for free. You can sign up online from the link shown at right.
Try to coordinate the type of news feed with the theme of your web site. A site devoted to paper dolls should probably not feature pro wrestling news headlines. But a site devoted to entertainment might well want to display headlines relating to celebrities. The better the fit, the more the news links will improve your site's stickiness (the time a user spends at your site) and lead to repeat visits.